Content marketing is the practise of creating and publishing valuable content to attract an audience – and then converting those prospects into customers. If your content marketing is really sharp, you can turn your customers into loyal advocates!
It’s important that the content you share is closely related to your product or service. It should be engaging, informative and give an insight into the personality of your organisation.
Content is a key element in SEO, maximises conversion rates from paid advertising and strengthens customer relationships through social media and other platforms.
Content marketing is the strategic use of all channels of communication including, web copy, email, video, blogging, infographics, white papers, podcasts, articles and slide presentations.
Done well, content marketing will reduce marketing costs and increase revenues. According to DemandMetric, content marketing costs 62% less than traditional marketing methods and results in three times as many leads.
Our creative team can help you develop insights in to your customers behaviours at different points on their journey – awareness, consideration, intent and purchase. We can then support you in creating content ‘assets’ and plan, publish and promote them effectively.
Clear objectives, goals and KPIs are essential so numbers, relationships and interactions can be measured. We use advanced software to measure our work and provide regular progress reports to our customers.