Ginetta

The old website had built of a large amount of redundant data, and over the years it had been bolted on to many times to create quite a confusing structure. Most content had become unmanageable and out of date. There was a significant logistical and technical challenge to understand the existing user-journeys and how best to move forward to create a more coherent narrative that accurately told the story of who Ginetta are and what they do.

People come to the Ginetta site for a variety of reasons – for car details, championships info, shop merchandise and technical downloads. It was important that they could easily get to the key information that is important to them while keeping the core content up-front. The old website tucked a lot of this content away in multiple sub-menus, creating a frustrating experience.