Online stores come in all shapes and sizes. Different types of retailers need to talk to their potential customers in very different ways. There is more to an e-commerce project than meets the eye and making sure that your web company understand all of the intricacies is vital to your success. We put the effort in to really understand your business, market and customers. We can then deliver a solution that is optimised for converting those customers into sales.
Sometimes the customer knows what they want and they just need directing to it. We assure them that your are a seller to trust and who offers value. On other occasions your products may be rooted with story and heritage. Here we need to tell that story and apply the art of persuasion. Both websites will look and work very differently.
Online shoppers expect to be able to find what they are looking for pretty quick. We need to offer effective filters that make sure they aren't having to wade through endless lists of products that aren't relevant to them. The navigation and category structure must also be logical and clearly defined. Any ambiguity will cost you conversions.
E-commerce stores have a habit of doing too much, getting bloated and becoming slow and clunky. This is a recipe for negative ROI. We adopt the approach of 'less is more', but make sure we aren't skimping on what the user needs. Good design practice will mean that information is loading in on request, rather than forced upon the user.
Orange Crush are far and away the most professional and capable agency we've worked with. We've received more inbound leads in the last 12 months than the previous 3 years combined. This is in no small part due to the excellent SEO service that Orange Crush provide.
What are your strengths? How can we best leverage your USPs?.. How we design your website and present your products might be very different to how you'd imagine. If you have a small and niche range, a 'brochure site' with online purchasing functionality might be better than a traditional catalogue.
Once we know where we're headed, we will craft a user interface full of the things your demographic wants and expects. We'll make sure they hear your proposition and quickly understand your strengths. The result will be a highly performant and scalable e-comm store that is a pleasure to use and purchase from.
Key to an e-commerce project is the ease of which the catolgue and data can be kept up to date. We don't want you to have a chore on your hands when managing it, and we'll make sure transaction and fulfillment is as easy as 1,2,3. Maximum automation and keeping things simple are part of our ethos.
If you'd like more information about how we can help, we’d love to hear from you.
Call us on 0113 871 5900 or send a message.
Below are a few examples of what we've developed.
